StartUp Spotlight: Natalia Toborek on Top Tips to Start a Copywriting Business


StartUp Spotlight: Natalia Toborek on Top Tips to Start a Copywriting Business

How to Start a Copywriting business

In this feature, we speak to Natalia, who quit her corporate job to start her copywriting business earlier this year. She shares the reasons for taking the plunge as well as top tips and tools

In simple terms, as a copywriter what do you do?

I help service-based business owners and creative entrepreneurs to sell with integrity and connect with their audience through website copywriting, content marketing and brand storytelling. I love working with ambitious women who know they have huge potential, but need some guidance on converting their ideas into clear and consistent messaging. Through my website copy process, we tap into that potential, enforce it with a conversion strategy, and create copy that speaks to their dream clients.

Why did you decide to start your business?

I’ve always loved stories, which is why I studied English Literature and Philosophy at university. It was my dream degree! I had a blog on the side and loved learning about social media, so it felt natural to transition into marketing after I graduated. I worked as a marketing executive for one of Ireland’s top corporate law firms, which was a mix of all types of marketing, from events and email to website copy. I learned at lightning speed, but the corporate company culture didn’t align with my values.

I knew I was passionate about working with creatives, small business owners and entrepreneurs — so I decided to trust in myself and venture out on my own.

What three things did you put in place before launch?

I’m a planner through and through, so I made sure everything was set up before I launched Storylign for client work. The main things:

  • Website, including my core launch offers and brand messaging.
  • Onboarding processes so that I could take on clients and provide a great experience every step of the way.
  • Mindset, because starting your own business is a whole new ball game and you have to be ready to grow. Still working on this one every day!

How important would you say a brand name and branding is to a business?

Simply put, branding is what makes your business stand out from the crowd. In today’s noisy world, chances are there are a million people out there doing what you’re doing. But no one out there has your exact mix of background, values and expertise.

Your story is what makes you different. Branding, whether we’re talking about your visuals, website copy or social media feed, helps you tell that story in a way that resonates with your people.The most important aspect of a brand name is that it’s memorable. Choosing a name is a great opportunity to extract the most valuable and impactful element of your brand, and share it with the world.

What’s your top branding tip?

Don’t shy away from your values — especially if you have a personal brand. They make you who you are. Stick to your beliefs, wear them proudly, and your people will find you.

How to Start a CopyWriting Business

How did you get your first clients?

My first three clients found me through three different online communities — my professional network, a Facebook group for creatives, and my own Instagram account. It goes to show that you don’t need sleazy sales methods or a massive budget to find work online. Instead, you have to build the like, know and trust factor with your messaging, and provide valuable content that resonates with your audience.

Online communities haven’t just helped me find clients. They’ve helped me find my people — groups of like-minded, kind, high-energy women who understand the ups and downs of working for yourself. Freelancing would feel so lonely without that support network.


What’s the one tool you recommend for all small business owners?

A project management tool is essential to stay organised and on top of things! I love using Asana to track my client projects, content calendars and business checklists. I’d be lost without it!

Your favourite money advice?

Don’t be afraid to invest in yourself. You don’t need a huge budget to start a business. However, investing in yourself and your brand will get you to the next level much faster.

Of course, none of us have bottomless budgets, so you have to be smart about investing. Think about your greatest pain points. Are you’re struggling with writing website copy, building a professional network or managing your brand’s social media? Then, invest in the right program, course or freelancer that will take that pain point away.

Thank you Nat for such a wonderful feature and sharing your insights!

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